[PDF.87lh] The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

[PDF.xc50] The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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 | #449918 in eBooks |  2007-10-18 |  2007-10-18 | File type: PDF

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||3 of 3 people found the following review helpful.| Helpful to literally anybody|By A dad|This is a great book for learning the entire process of persuasion when combined with two books I recommend in addition. Elements are broken down, explained with many analogies added to make it real, and strategies are modeled. You can start with a goal and end up securing commitments of others to achieve a goal that enriches everybody in|From Publishers Weekly|Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the m

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present...

You easily download any file type for your gadget.The Art of Woo: Using Strategic Persuasion to Sell Your Ideas   |  G. Richard Shell, Mario Moussa.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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