[PDF.65rq] The Strategy and Tactics of Pricing: New International Edition

The Strategy and Tactics of Pricing: New International Edition

[PDF.ng08] The Strategy and Tactics of Pricing: New International Edition

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 | #220982 in eBooks |  2016-08-23 |  2016-08-23 | File type: PDF

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||2 of 2 people found the following review helpful.| The Standard Pricing Text|By Hans P. Zell|Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in thi|From the Back Cover|KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness an

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a ...

You can specify the type of files you want, for your gadget.The Strategy and Tactics of Pricing: New International Edition   |  Thomas Nagle, John Hogan, Joseph Zale. A good, fresh read, highly recommended.

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