[PDF.08us] Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
Pankaj Ghemawat
[PDF.qu84] Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter
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| #791125 in eBooks | 2007-09-27 | 2007-09-27 | File type: PDF||0 of 1 people found the following review helpful.| Thoughtful book about MNCs and globalisation|By Jackal|This is a thoughtful book about globalisation and consequences for multinationals. It is based on several years of research. (Too many books are just based on one research project.) Ghemawat is familiar with the academic literature (i.e Prahalad/Doz, Bartlett/Ghoshal), which he reviews before presenting is own framework. Th||
Named one of the Highlights from the Decade” in strategy+business magazine.|
Why do so many global strategies faildespite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.
But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and ...
You easily download any file type for your device.Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter | Pankaj Ghemawat. A good, fresh read, highly recommended.
