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Luxury Brands in Emerging Markets
From Palgrave Macmillan
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| #2679190 in eBooks | 2014-03-07 | 2014-03-07 | File type: PDF||0 of 0 people found the following review helpful.| Valuable reference - very good|By Bernd Roselieb|A really interesting book that is not just about China. Like the concept. Surprised that no-one came up with the idea before since emerging markets (BRICS) are so important for the luxury industry. Some chapters were more informative than others (the section on Africa/New Frontier Markets was an eye opener!). Original and full of|About the Author||Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masse
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
You can specify the type of files you want, for your gadget.Luxury Brands in Emerging Markets | From Palgrave Macmillan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
