[PDF.94dx] In Data We Trust: How Customer Data is Revolutionising Our Economy

In Data We Trust: How Customer Data is Revolutionising Our Economy

[PDF.mc19] In Data We Trust: How Customer Data is Revolutionising Our Economy

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 | #2010626 in eBooks |  2012-08-02 |  2012-08-02 | File type: PDF

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||About the Author|Bjorn Bloching, Senior Partner at Roland Berger Strategy Consultants, is an experienced marketing expert and heads the consultancy's International Marketing & Sales Competence Center. Lars Luck is Partner at Roland Berger Strategy Consultants

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transf...

You can specify the type of files you want, for your device.In Data We Trust: How Customer Data is Revolutionising Our Economy   |  Lars Luck, Bjorn Bloching, Thomas Ramge. Which are the reasons I like to read books. Great story by a great author.

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