[PDF.73qn] Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)

Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)

[PDF.cd93] Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)

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 | #4272081 in eBooks |  2013-10-02 |  2013-10-02 | File type: PDF

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||About the Author|Marco Guerzoni works at the Department of Economics and Statistics "Cognetti de Martiis" at the University of Torino and he is affiliate at BRICK (Collegio Carlo Alberto) and at CRIOS, Bocconi University. Marco holds a Masters from SPRU and a Ph

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche marke...

You can specify the type of files you want, for your device.Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business)   |  Marco Guerzoni. A good, fresh read, highly recommended.

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