[PDF.53rb] Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management

[PDF.vl74] Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing From Routledge epub
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 |  2009-11-04 |  2009-11-04 | File type: PDF

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A...

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