[PDF.60yk] Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

[PDF.gz36] Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

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 | #3414984 in eBooks |  2011-03-26 |  2011-03-26 | File type: PDF

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||About the Author|Dr. Piyush Kumar is associate professor of marketing at the Terry College of Business at the University of Georgia and currently a visiting associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He

In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to...

You can specify the type of files you want, for your device.Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits   |  Piyush Kumar. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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