[PDF.47rf] Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

[PDF.mb84] Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

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 | #3438170 in eBooks |  2010-09-01 |  2010-09-01 | File type: PDF

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||About the Author||Craig E. Carroll (Ph.D., University of Texas at Austin) is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. 

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier market...

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