Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper epub Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper pdf download Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper pdf file Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper audiobook Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper book review Managing Marketing Roger Palmer, Juanita Cockton, Graham Cooper summary
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.
This book is therefore designed to give clear guidance in managing the marketing function ...
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