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| #4305458 in eBooks | 2003-02-25 | 2014-06-16 | File type: PDF||2 of 2 people found the following review helpful.| Academic look at advertising creative departments|By Eileen F. Powers|A bit dry and not exactly riveting reading, this book worked well as a source for my masters thesis on women advertising copywriters. For that application is was outstanding. Anyone reading this book would pretty much have to enjoy saturating themselves workings ad agencies and creative departments. This is a||`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of e
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London
`Advertising Cultures is a...
You easily download any file type for your gadget.Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) | Sean Nixon. Just read it with an open mind because none of us really know.
