[PDF.34wo] Consumer Behavior in Action: Real-life Applications for Marketing Managers

Consumer Behavior in Action: Real-life Applications for Marketing Managers

[PDF.xw38] Consumer Behavior in Action: Real-life Applications for Marketing Managers

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 | #1815217 in eBooks |  2015-01-28 |  2015-01-28 | File type: PDF

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||About the Author| |Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketin

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest fo...

You can specify the type of files you want, for your device.Consumer Behavior in Action: Real-life Applications for Marketing Managers   |  Geoffrey Paul Lantos. I really enjoyed this book and have already told so many people about it!

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