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| #2887582 in eBooks | 1999-02-02 | 2013-05-14 | File type: PDF||0 of 0 people found the following review helpful.| Very good book. Thank you|By Haiyan Song|Very good book. Thank you. Wish it includes chapters as how to measure sustainable marketing performance and how to measure perceived stakeholder values.|||"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of." (Peter Gillett)
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollut...
You easily download any file type for your device.Sustainable Marketing: Managerial - Ecological Issues | Donald A. Fuller. Just read it with an open mind because none of us really know.
