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Winning a Billion Consumers: A Disruptive Approach for Success in India

Atul Joshi




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This book is a critical read for anyone considering building a strong business in India. (Rajeev Karwal)

A must read towards not only un

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.



How do some companies win big in this market?

Why do many co...

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