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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

Dan Siroker, Pete Koomen




[PDF.yz21] A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

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 | #300039 in eBooks |  2013-08-07 |  2013-08-07 | File type: PDF

||21 of 21 people found the following review helpful.| Fun non-technical introduction to A/B testing|By Ron Kohavi|As someone who has been running controlled experiments (e.g. A/B tests) for over 10 years at and Microsoft, I found it fun to read with motivating examples that are easy to understand by anyone thinking of trying A/B testing.

This is a book that is great to convince an org to try A/B testing, but don't ex|From the Inside Flap||The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. |What's the solution?

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

What's the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the ...

You can specify the type of files you want, for your gadget.A / B Testing: The Most Powerful Way to Turn Clicks Into Customers   |  Dan Siroker, Pete Koomen. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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