[PDF.75hm] Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

[PDF.ew18] Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

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 | #2233377 in eBooks |  2007-09-21 |  2012-07-26 | File type: PDF

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||0 of 0 people found the following review helpful.| Four Stars|By bk|Good|0 of 4 people found the following review helpful.| Great Item|By C. Loss|This item arrived very quickly and in great condition. I am very happy with my purchase. Thanks!| |This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty. (Choice Vol. 45 No. 6 (February 2008))<

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sourc...

You can specify the type of files you want, for your device.Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)   |  Marcel Danesi. Just read it with an open mind because none of us really know.

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