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Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)

Maria Petrescu




[PDF.ml69] Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)

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 | #2225883 in eBooks |  2014-05-21 |  2014-05-21 | File type: PDF

||About the Author|Dr. Maria Petrescu is a marketing researcher and Assistant Professor of Marketing at Nova Southeastern University in Florida. She has an international background in marketing and communication and, in addition to conference presentations, is the

Viral marketing is the key to marketing success
in the 21st century, and advertising is one of
the most important tools in the viral marketing
toolkit. This book offers an in-depth look at viral
marketing that includes a short overview of its
history and evolution.
The author provides a viral marketing
toolkit—exploring the use of each tool in social
media, as well as differences between connected
terms such as marketing...

You easily download any file type for your device.Viral Marketing and Social Networks (Digital and Social Media Marketing and Advertising Collection)   |  Maria Petrescu. A good, fresh read, highly recommended.

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