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The Cultural Dimension of Global Business (1-download)

Gary Ferraro, Elizabeth K. Brody




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 | #422508 in eBooks |  2015-07-22 |  2015-07-22 | File type: PDF

||1 of 1 people found the following review helpful.| Book seems to be a bit biased towards Americans needing ...|By Todd Randall Thrash|Book seems to be a bit biased towards Americans needing to change their approach when there's cultural conflict instead of both parties being wrong and should work towards a middle ground but overall the material was enjoyable.|0 of 0 people found the following review helpful.|About the Author||Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and larg

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.



The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.



Learning Goals
Upon completing this book readers will be able to:



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    You can specify the type of files you want, for your device.The Cultural Dimension of Global Business (1-download)   |  Gary Ferraro, Elizabeth K. Brody. Which are the reasons I like to read books. Great story by a great author.

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