[PDF.96yc] Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies)
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies)
John Dececco Phd, Grant Lukenbill
[PDF.oi06] Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies)
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| #3425276 in eBooks | 2013-12-02 | 2013-12-02 | File type: PDF||0 of 0 people found the following review helpful.| Researching?You may want to review...|By ProfTX|Ph.D.student in sociology using this to help me determine other sources to consider for this segment. This book is an easy read and well organized. Very helpful if you are studying this group.|About the Author|Lukenbill, President, GLV Communications, New York, New York.
Klenert is Executive Director, AT&T League Foundation.
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and gui...
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