[PDF.00wl] Sales Promotion Decision Making: Concepts, Principles, and Practice
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Sales Promotion Decision Making: Concepts, Principles, and Practice
Steve Ogden-Barnes, Stella Minahan
[PDF.vl38] Sales Promotion Decision Making: Concepts, Principles, and Practice
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| #1092598 in eBooks | 2015-01-12 | 2015-01-12 | File type: PDF||About the Author|Deakin University; Australia
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. Howe...
You can specify the type of files you want, for your gadget.Sales Promotion Decision Making: Concepts, Principles, and Practice | Steve Ogden-Barnes, Stella Minahan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.