[PDF.10ls] Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)
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Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)
Thomas Boysen Anker
[PDF.pq36] Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management)
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| #3157670 in eBooks | 2016-03-31 | 2016-03-31 | File type: PDF||||‘Although highly philosophical in nature, this scholarly text is essential reading for senior marketing practitioners, researchers and students. I thought I knew what truth was until I read this book, and while your head will hurt when you read
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…
Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actu...
You can specify the type of files you want, for your device.Truth in Marketing: A theory of claim-evidence relations (Routledge Focus on Business and Management) | Thomas Boysen Anker. Which are the reasons I like to read books. Great story by a great author.
