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The Principles of Islamic Marketing
Baker Ahmad Alserhan
[PDF.qt11] The Principles of Islamic Marketing
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| #3037306 in eBooks | 2016-03-03 | 2016-03-03 | File type: PDF||About the Author|Dr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure ...
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