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| #2071839 in eBooks | 2005-11-16 | 2005-11-16 | File type: PDF||0 of 0 people found the following review helpful.| Entrepreneurial Marketing - Required Reading!|By Elizabeth|All early-stage company executives - in particular the Marketing VP - should read this book. Bund hits the nail on the head when she talks about how "hard" and "uncomfortable" it is to NOT know what customers really want and need from your products / services. It's hard to work with imperfect information, but it's the|From Booklist|Bund, a senior lecturer at MIT Sloan School of Management, points out how large businesses tend to focus their business approach on products and services from inside boardrooms rather than reaching o
Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
“Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizi...
You can specify the type of files you want, for your gadget.The Outside-In Corporation | Barbara Bund. A good, fresh read, highly recommended.
