[PDF.26lq] BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

[PDF.qp12] BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

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 | #1674235 in eBooks |  2004-10-03 |  2004-10-03 | File type: PDF

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||1 of 1 people found the following review helpful.| Packed with Knowledge!|By Rolf Dobelli|This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells you in no uncertain terms how to target one of the biggest and most influential consumer populations on earth. Children between the ages of 8 and 14, dubbed "twe|From Booklist|An international marketing research firm spent one year studying the habits of children 8 to 14 years old (dubbed tweens) in 11 countries to determine their relationships with brand-name products and

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-...

You easily download any file type for your gadget.BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands   |  Martin Lindstrom. A good, fresh read, highly recommended.

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