[PDF.52xq] A Technique for Producing Ideas (Advertising Age Classics Library)

A Technique for Producing Ideas (Advertising Age Classics Library)

[PDF.ie35] A Technique for Producing Ideas (Advertising Age Classics Library)

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 | #145799 in eBooks |  2003-02-11 |  2003-02-11 | File type: PDF

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||19 of 20 people found the following review helpful.| Not Short Enough|By Marcia Keeth|I will use what I learned, but at 25 pages, this book is 24 pages too long. Here's the meat:
1. Gather all the facts
2. Mix and match the facts to find new combinations that inspire an idea; keep at it until you can't any more.
3. Ignore it and go do something else.
4. Out of nowhere an idea will come.
5. Refine|From the Back Cover||A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field |Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on ...

You can specify the type of files you want, for your device.A Technique for Producing Ideas (Advertising Age Classics Library)   |  James Young. A good, fresh read, highly recommended.

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