[PDF.04zg] The New Consumer Psychology: Scanning buying behavior with MRI of the mind

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

[PDF.ux04] The New Consumer Psychology: Scanning buying behavior with MRI of the mind

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 |  2015-10-23 |  2015-10-23 | File type: PDF

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||About the Author| |Sang Min (Leo) Whang is a professor in the department of psychology at Yonsei University. He received his PhD in psychology from Harvard University. Dr. Whang’s main interests are the effects of socio-cult

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capita...

You easily download any file type for your device.The New Consumer Psychology: Scanning buying behavior with MRI of the mind   |  Sang Min (Leo) Whang.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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