[PDF.16uk] Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

[PDF.sj81] Lateral Marketing: New Techniques for Finding Breakthrough Ideas

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 | #1827006 in eBooks |  2007-08-24 |  2007-08-24 | File type: PDF

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||22 of 23 people found the following review helpful.| Develop New Products through de Bono and Hamel Concepts|By Donald Mitchell|If you are a marketing executive and want to make your new products efforts more successful, Lateral Marketing can be a five-star book for you. If you are a CEO, entrepreneur, or a general manager, you will see the book as falling short of providing a method for creating major strategic advantages and| |“…He is challenging the conventions; coaching marketers to broaden our horizons; delivering a new set of solutions; thinking the unthinkable…” (Interactive Marketing, Vol 5, No 4, April/June 2004) |These two marketing innovato

A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market ...

You easily download any file type for your gadget.Lateral Marketing: New Techniques for Finding Breakthrough Ideas   |  Philip Kotler, Fernando Trías De Bes.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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