[PDF.63ka] The Customer Trap: How to Avoid the Biggest Mistake in Business

The Customer Trap: How to Avoid the Biggest Mistake in Business

[PDF.un75] The Customer Trap: How to Avoid the Biggest Mistake in Business

The Customer Trap: How  Andrew R. Thomas, Timothy J. Wilkinson epub
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 | #1382594 in eBooks |  2015-03-31 |  2015-03-31 | File type: PDF

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||0 of 0 people found the following review helpful.| Excellent Business Book|By Veil_Lord|I wasn't expecting much having purchased this in a package of books. However, it ended up being one of the more enjoyable ones out of that set. The basic synopsis is that companies that deal with the big retailers, even the site where you're reading this review, are often destined to fail as they over extend themselves to one (or several)| |From the authors of The Distribution Trap: Keeping Your Innovations from Becoming Commodities, winner of the 2010 Berry-American Marketing Association Book Award for the Best Marketing Book of the Year.|About the Auth

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success.

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You can specify the type of files you want, for your device.The Customer Trap: How to Avoid the Biggest Mistake in Business   |  Andrew R. Thomas, Timothy J. Wilkinson. A good, fresh read, highly recommended.

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