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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Patrick Barwise, Sean Meehan




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 | #2135711 in eBooks |  2011-09-19 |  2011-09-19 | File type: PDF

|| |'Beyond the Familiar lives up to its promise, rewards readers' trust and re-inforces Simply Better's straightforward lessons' (FT, March 2011). '...very much a practical guide...sets out methods of achieving the Holy Grail of consistent growth.' (Business Life

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors ident...

You can specify the type of files you want, for your gadget.Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation   |  Patrick Barwise, Sean Meehan. I was recommended this book by a dear friend of mine.

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