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The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

Adam Curry, Jay Curry




[PDF.xi82] The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

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 | #2568768 in eBooks |  2002-01-18 |  2002-01-18 | File type: PDF

||0 of 0 people found the following review helpful.| Returning to Forgotten Basics|By Norman K. Clark|Adam & Jay Curry break old ground in The Customer Marketing Method, but it's territory that has been long unoccupied. Their approach is a crisp, refreshing return to some fundamental concepts of marketing.
Businesses, they argue, spend far too little time knowing and understanding the relatively small number of customers wh| |Kerstin Plehwe Founder and Chairman, The European Center of Database Marketing There are many books on the topic of Marketing in the Technology Age. But The Customer Marketing Method is a truly excellent and entertaining way to explain what customer rel

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small an...

You can specify the type of files you want, for your device.The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management   |  Adam Curry, Jay Curry. I was recommended this book by a dear friend of mine.

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