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| #1535011 in eBooks | 2003-03-13 | 2003-03-13 | File type: PDF||8 of 8 people found the following review helpful.| The Database Marketing Case Book|By E. Sander|I have been an admirer of Arthur Hughes' writing for many years. His books The Complete Database Marketer and the splendid Strategic Database Marketing are among the best in the genre. Especially the latter has helped me a lot in my own projects as a database marketing specialist. Now Arthur returns with a new book, another fin|From the Back Cover|How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs|Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations pro
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area...
You easily download any file type for your device.The Customer Loyalty Solution | Arthur Hughes. A good, fresh read, highly recommended.
