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It's Not About Size: Bigger Brands for Smaller Businesses

Paul Dickinson




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 | #4197469 in eBooks |  2012-02-29 |  2012-02-29 | File type: PDF

||0 of 0 people found the following review helpful.| A little book, it also had little useful information|By Jon A. Whaley|C-.

I cannot recommend this book. If you are a student with little knowledge of some basic business concepts, and you get this for $1, then maybe but there are far better books to read.

I usually love anything with the "Virgin" brand attached to it, but this seemed a mish-mash, rushed,| |'Worth a dozen of the more pretentious conceptual books on branding currently on the market - the year's bargain buy.' -- Director, October 1, 2001

VERDICT: Worth a dozen of the more pretentious conceptual books on branding ... the year's bar

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely wi...

You easily download any file type for your device.It's Not About Size: Bigger Brands for Smaller Businesses   |  Paul Dickinson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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