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| #2228947 in eBooks | 2007-02-07 | 2007-02-07 | File type: PDF||0 of 0 people found the following review helpful.| The best book on team sports marketing|By Stellagirl|Exceptionally well-written, comprehensive guide to team sports marketing. The author blends classical marketing (identify your target market) with insights unique to the industry (Moms decide where families go on outings, so if you're targeting families, make sure your venue appeals to Mom).
Every sports team marke||"Kirk's firsthand experience in working with teams and sponsors has given him an insight into what makes a successful sports marketing partnership, and that experience and insight is on full display in this book."|-- John Vidalin, Vice President, Sales and Mar
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the cre...
You can specify the type of files you want, for your device.Team Sports Marketing | Kirk Wakeland.Not only was the story interesting, engaging and relatable, it also teaches lessons.
