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Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)

Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar




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 | #3045822 in eBooks |  2016-04-23 |  2016-04-23 | File type: PDF

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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of ...

You easily download any file type for your gadget.Mobile Marketing Channel: Online Consumer Behavior (SpringerBriefs in Business)   |  Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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