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Summary: Leap: Review and  BusinessNews Publishing summary

 |  2014-10-14 |  2014-10-14 | File type: PDF

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The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply co...

You can specify the type of files you want, for your gadget.Summary: Leap: Review and Analysis of Schmetterer's Book   |  BusinessNews Publishing.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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