[PDF.34do] What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

[PDF.il83] What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

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 | #318684 in eBooks |  2014-09-02 |  2014-09-02 | File type: PDF

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||1 of 1 people found the following review helpful.| Beyond Vegas.|By Fred Forbes|Thought I would find the use of personal data compiled by Caeser's Palace as a means to improve the client experience and retention interesting and did. Not quite the "insight" I was looking for in terms of gaming the system to increase the freebies (Not hard - bet more, lose more!). The book veered from the Vegas emphasis into the role of data brok| |“Although What Stays in Vegas starts with insights gained from casino data, the book is even more interesting when it delves into the occasionally questionable practices of other businesses that use personal data for profit.” Capital Times,

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.

In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know th...

You can specify the type of files you want, for your device.What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It   |  Adam Tanner. I was recommended this book by a dear friend of mine.

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