[PDF.89tp] Student Workbook to Accompany Crisis Communications: A Casebook Approach

Student Workbook to Accompany Crisis Communications: A Casebook Approach

[PDF.hp93] Student Workbook to Accompany Crisis Communications: A Casebook Approach

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 | #1199117 in eBooks |  2011-01-28 |  2011-01-28 | File type: PDF

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||0 of 0 people found the following review helpful.| Make it part of your PR library!|By Lisa Scarbrough|I had been assigned the textbook for my grad school crisis PR course. I loved the book so much, I ordered this companion workbook. This is great to get your hands dirty in learning to establish a crisis communication plan.|About the Author||Kathleen Fearn-Banks (A.B.D. Ed.D. in Instructional Technology, USC; M.S, Journalism, UCLA) is associate professor in the School of Communications at the University of Washington. Her research is primarily in crisis communications. Prior to her

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public rel...

You easily download any file type for your device.Student Workbook to Accompany Crisis Communications: A Casebook Approach   |  Kathleen Fearn-Banks. Which are the reasons I like to read books. Great story by a great author.

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