[PDF.73ny] Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Patrick Barwise, Sean Meehan
[PDF.he80] Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Simply Better: Winning and Patrick Barwise, Sean Meehan epub Simply Better: Winning and Patrick Barwise, Sean Meehan pdf download Simply Better: Winning and Patrick Barwise, Sean Meehan pdf file Simply Better: Winning and Patrick Barwise, Sean Meehan audiobook Simply Better: Winning and Patrick Barwise, Sean Meehan book review Simply Better: Winning and Patrick Barwise, Sean Meehan summary
| #807448 in eBooks | 2004-08-12 | 2004-08-12 | File type: PDF||11 of 11 people found the following review helpful.| The simple truth|By Max More|Crucial messages need not be complex. The simple message of Simply Better is that in single-mindedly pursuing differentiation, many companies have failed miserably in their stated goal to be "customer-focused". Except for relatively rare instances, customers care little for the addition of unique features and clever innovations. What they really w||It’s all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. (Edge 2005-08-05)
This is a book about marketing for people who have read too many books about marketing... [Simpl
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago.
Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. ...
You easily download any file type for your device.Simply Better: Winning and Keeping Customers by Delivering What Matters Most | Patrick Barwise, Sean Meehan. I was recommended this book by a dear friend of mine.
