[PDF.86eb] Strategic Marketing Management: A Means-End Approach (McGraw-Hill Executive MBA)
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Strategic Marketing Management: A Means-End Approach (McGraw-Hill Executive MBA)
Mark Parry
[PDF.ba01] Strategic Marketing Management: A Means-End Approach (McGraw-Hill Executive MBA)
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| #2900656 in eBooks | 2001-12-22 | 2001-12-22 | File type: PDF||0 of 0 people found the following review helpful.| Solid book on management tactics|By Rachel Wood|I have to say that strategic marketing can be a mystery even to those who are trained and well versed in the subject. This book, written by a professor who now teaches and gives seminars on the subject is thoughful and well-written. Even for someone who just wants to understands the basics of management will benefit from reading t|From the Back Cover|A one-volume, MBA-level course for designing and implementing a customer-focused, "means-end" marketing program |"Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demons
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, co...
You easily download any file type for your device.Strategic Marketing Management: A Means-End Approach (McGraw-Hill Executive MBA) | Mark Parry. I was recommended this book by a dear friend of mine.
