[PDF.39lp] Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
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Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
Jeanne Liedtka, Andrew King, Kevin Bennett
[PDF.pn96] Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
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| #57083 in eBooks | 2013-09-03 | 2013-09-03 | File type: PDF||3 of 3 people found the following review helpful.| Average - content was not practical and did not live up to the marketing of the book|By LSAnderson40|At first I really liked this book. I had taken the online version of the course through a MOOC and found the approach novel. I am responsible for the continuous improvement initiative at my company and like to keep abreast of differing techniques to spark creativity. I was disap|||In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applicat
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Heal...
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