[PDF.44is] Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
Bob Garfield, Doug Levy
[PDF.kl85] Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
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| #919264 in eBooks | 2013-03-07 | 2013-03-07 | File type: PDF||5 of 5 people found the following review helpful.| What's Not to "Like" About This?|By Pete Blackshaw|I purchased the Kindle version of this excellent book and it's got more yellow digital "highlight" marks than my beaten-up college copy of Plato's Republic -- and for good reason. "Can't Buy Me Like" is a great and timely read, loaded with insight and sometimes uncomfortable truths -- all wrapped in Garfield's vintage unapolog||“This is a fabulous book that describes a revolutionary new vision for marketing, the Relationship Era, based on purpose, authenticity, trust and care. Written in an easy-to-read style and full of interesting stories, this book is both inspiring and fun.
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad...
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