[PDF.09bu] Social Marketing: Why should the Devil have all the best tunes?

Social Marketing: Why should the Devil have all the best tunes?

[PDF.vy56] Social Marketing: Why should the Devil have all the best tunes?

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 | #2163106 in eBooks |  2007-05-21 |  2007-05-21 | File type: PDF

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This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigoro...

You can specify the type of files you want, for your device.Social Marketing: Why should the Devil have all the best tunes?   |  Gerard Hastings. A good, fresh read, highly recommended.

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