[PDF.80po] Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

[PDF.ty78] Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Understanding Consumer Decision Making: From Psychology Press epub
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 | #1308391 in eBooks |  2001-05-01 |  2001-05-01 | File type: PDF

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||0 of 0 people found the following review helpful.| If you really want to go deep into means-end chains|By Jacqueline H. Beckley|Very dense and valuable for people who really want to dig into the subject of means-end chain.|1 of 1 people found the following review helpful.| An excellent approach for understanding consumers|By Vilsan Corneliu|The book deals with a relatively litt|About the Author|Richmont Partners

Pennsylvania State University

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-en...

You can specify the type of files you want, for your device.Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy   |  From Psychology Press. Which are the reasons I like to read books. Great story by a great author.

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