[PDF.25lw] Service Management: The New Paradigm in Retailing

Service Management: The New Paradigm in Retailing

[PDF.ee09] Service Management: The New Paradigm in Retailing

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 | #3143555 in eBooks |  2011-12-10 |  2011-12-10 | File type: PDF

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||1 of 1 people found the following review helpful.| Great insights from cutting edge research|By Professor Jochen Wirtz|Jay Kandampully brought together the world's experts on key topics in retailing to contribute chapters to this book. It provides excellent insights on the latest research for retailers, academics and students alike.|From the Back Cover||Services permeate our everyday lives. Within the past 24 hours, you might have listened to the radio, watched television, gone to the cinema, taken a trip on a plane, made or received a phone call, consumed a restaurant meal, used a bank or

“Great retailers are great at service.  No exceptions.  This book offers a wealth of insight into delivering excellent retail service.”  

 ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University

 

"With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are incr...

You easily download any file type for your device.Service Management: The New Paradigm in Retailing   |  From Springer. A good, fresh read, highly recommended.

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