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| #800385 in eBooks | 1998-03-04 | 1998-03-04 | File type: PDF||0 of 0 people found the following review helpful.| Poorly organized and weak information|By syzygy|This book was required for a course. It was one of the worst college books I've had. The information is very poorly organized and highly redundant, making it difficult to summarize content and review it in order to compare concepts and define the best methods in specific real-life situations. Much of the information is lacking con|About the Author||Don E. Schultz is Professor of Advertising and Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, where he and his associates have pioneered the country's first graduate program in Integrated Market
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
You easily download any file type for your gadget.Sales Promotion Essentials | Don Schultz. A good, fresh read, highly recommended.
