| #1226395 in eBooks | 2012-11-16 | 2012-11-16 | File type: PDF||4 of 4 people found the following review helpful.| great|By Jose M. Hurtado|A very interesting and easy read book that covers and analyses key success factors of several sectors and successful companies operating in Emerging Markets. I encourage the reading of this book to the people working in businesses which are expanding internationally as well as to the people dealing with the study and application of strategy. I part|About the Author||Mauro F. Guillen is the Director of the Joseph H. Lauder Institute at the University of Pennsylvania, a research-andteaching program on management and international relations. He holds the Dr. Felix Zandman Endowed Professorship in Inter
SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE
Winner of the 2013 Small Business Book Award - Top 10 Overall
The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries p...
You can specify the type of files you want, for your gadget.Emerging Markets Rule: Growth Strategies of the New Global Giants (Business Books) | Mauro Guillen, Esteban Garcia-Canal. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
