[PDF.52hx] Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

[PDF.au19] Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

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 | #2712846 in eBooks |  2016-08-05 |  2016-08-05 | File type: PDF

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||About the Author||Zuohao Hu, Ph.D, Kyoto University, is professor of Marketing at School of Economics and Management of Tsinghua University. His research interests are Marketing Strategy, International Marketing, Channel Management and Brand Str

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution chann...

You can specify the type of files you want, for your gadget.Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)   |  From Routledge. I was recommended this book by a dear friend of mine.

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