[PDF.84tg] CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

[PDF.es06] CASE STUDIES IN MARKETING: THE INDIAN CONTEXT

CASE STUDIES IN MARKETING:  R. SRINIVASAN epub
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 | #3114096 in eBooks |  2014-06-30 |  2014-06-30 | File type: PDF

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||About the Author|R. Srinivasan (Fellow, IIM Bangalore) is Professor, Department of Management Studies, Indian Institute of Science (IISc.), Bangalore, India. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 33

This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced:

• Indian Retail Industry
• Indian Airline Industry
• Hindustan Unilever Lim...

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