Relationship Marketing is a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. The purpose of this book is to provide the readers an overview of diverse perspective that constitutes the foundation of relationship marketing. Divided into seventeen chapters, the book begins with an introduction to relationship marketing, discusses the role of customer experience and emotion in relationship marketing, g...
You can specify the type of files you want, for your device.Relationship Marketing: Concepts, Theories and Cases | Supriya Biswas. I really enjoyed this book and have already told so many people about it!
