[PDF.21iv] Principles of Marketing: A Value-Based Approach

Principles of Marketing: A Value-Based Approach

[PDF.ci27] Principles of Marketing: A Value-Based Approach

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 | #3757846 in eBooks |  2013-11-19 |  2013-11-19 | File type: PDF

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||From the Back Cover|Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering including the reputation of the organization, staff representation, product benefits, and tec

Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices.

In Principles of Marketing each part of the marketing process is explored from the value perspective. The book als...

You easily download any file type for your gadget.Principles of Marketing: A Value-Based Approach   |  From Palgrave Macmillan. Just read it with an open mind because none of us really know.

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